Welcome to Betami

We share a passion. A fascination for beauty and wonder, a delight for the extraordinary, and a desire to celebrate Earth’s most precious materials.

A love for gemstones fuels our work, transforming gold and singular stones into captivating fine jewelry. Bringing together a community of collectors, we create a vibrant world where each piece is a journey of discovery.

From the custom-cut stones to the metalwork, artisanal touches and meticulous attention to detail bring life to our precious materials. Crafting in the USA, we make considered and timeless fine jewelry for everyday.

Jewelry speaks to something different in each wearer, and our mission is to transcend the realm of adornment and become a cherished companion that holds memories and sentiments close to the heart.


A Note from Selma

“At the heart of my work is a reverence for the materials themselves. A lifelong 'magpie,’ I have been collecting crystals, fossils, and peculiar stones since childhood, but now with the discernment for rare and very fine one-of-a-kind gemstones. I hand-select each stone I work with for color, cut, clarity, inner fire, and for the ineffable characteristics that make up its soul.

I’m also endlessly fascinated by the geological forces that have created these stones over thousands and even billions of years. It’s very easy for me to fall in love with their story and their impermanence against time. They’ve witnessed a history far older than ours, and now, working with these tiny miracles and transforming them into armor and wearable pieces of art; creating talismans of love and protection feels really special to me.

But my fascination extends beyond my materials. I believe in the power of craftsmanship, in creating substantial, tactile gold settings that elevate timeless designs. Crafted with attention to the finest detail, each piece of jewelry is an individual creation that feels as special to wear as it looks.

After working closely with some of the mining co-ops in Ethiopia, I have witnessed how the gemstone industry has the power to shape lives and uplift communities. And I am proud to use only ethically sourced gemstones and conflict-free diamonds to ensure that each piece is as responsible as it is beautiful.

This work is slow, personal, and full of wonder. I hope you feel that when you wear each jewel."

- Selma, Designer & Founder